"Search engines may not literally be “new” anymore, but among new media and old, they matter more than ever."

In the U.S., search engine use has remained steady over the last year, with 59 percent of consumers using them regularly compared to 60 percent in 2007. This suggests that search is maturing. At the same time, the survey results show that trust in search engines is rising; on a 10-point scale, consumers ranked it 7.0 this year, up from 6.5 a year ago.

Consumers rely on search engines to deliver all of the relevant information on any given subject—whether it first appeared on a blog or in a newspaper. That elevates sites such as Google, Yahoo, AOL and MSN to something more than simple search engines. Consumers view them as virtual catalogs of all the information they might ever need."

from "Perspectives," Ketchum Online's magazine, February, 2009

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AZWeddingDirectory is the only locally-owned wedding services web site that covers the entire state of Arizona, including top-rated wedding destinations like Sedona, Phoenix, Tucson, Scottsdale, Mesa and Flagstaff.

Wedding websites like "The Knot" are based in other states and don't cater to Arizona wedding services vendors and brides. They may claim to have the most traffic, but you won't find them at all in the search engines when you search for Arizona-related terms.